Online Reputation Management – What is it?

Never before has it been so easy to publish content on the internet, making it unbelievably simple for disgruntled employees, customers or even your competitors to spread negative reviews about your business online. Online Reputation Management is the process of ensuring that this is counteracted and that a potential customer is given a positive impression of your business when carrying out research on search engines such as Google as well as review sites like Yelp, Trip Advisor and Google Places. When they search for your business by name, the results that are returned may well contain each bad review or comment made online, especially if your business has been operating for a number of years. We all work hard to build our business and it’s reputation, and with the ever-increasing popularity of the internet and it’s ease of access via social networking and smart phones, we must be vigilant and take a proactive approach to sustain that good reputation.

In days gone by, if someone wanted to tarnish your name the only real way to do so was to contact the local or national press which could leave a business devastated and there was no online reputation management equivalent in those days. These days that same power is literally at the fingertips of each and every current or ex-employee, customer or competitor and the effects can have a massive impact on your business.

Online Reputation Management – The new PR?

Online Reputation Management has become as equally important, if not more, than the traditional methods of Public Relations. Negative publicity and derogatory comments on blogs, forums and social media networks and more importantly, review sites, can appear in the search results when a customer is simply searching for your website address. All it takes is for one unhappy customer to post a negative review about your business which can then spread dissatisfaction exponentially across the web within days, if not hours, such is the nature of the virtual world. Search engines pick up the most recent information relevant to a specific business and put it at the top of search results where it is easily visible to potential customers. We never needed to worry about this before, until now. No business has an absolutely squeaky clean customer service record as it is impossible to please everyone all of the time, but just a single, highly visible complaint can damage your hard-earned business or personal reputation, which will only get worse if you fail to take action and implement some sort of online reputation management campaign.

Online Reputation Management – Stop the bleeding!

If you are in the hospitality industry you will probably relate to what I am about to say. Unfortunately, your industry is the most targeted industry for bad reviews. Please get in touch for a brief and frank discussion on how I can reduce the damage already being done with an online reputation management campaign tailored to your needs.

Many business owners, infact let me rephrase that, the majority of business owners are completely unaware that there are negative reviews online about them, and those that are aware simply do not know who to turn to to fix the problem, they may not know anyone that specialises in online reputation management. Instead of hiring someone to improve their online reputation, they more often than not do the only logical thing they can think of, creating fake positive reviews. PLEASE DO NOT DO THIS UNDER ANY CIRCUMSTANCES. When someone creates a review on sites like Google Places their IP address and other personal information is recorded and stored. If they then go on to create multiple positive reviews, Google picks this up and you can say goodbye to having any sort of online presence. You are likely to have that business blacklisted and the website removed from search engine results permanently. I’ve seen it happen and it’s not a position you want to be in and without a proper online reputation management campaign it is an easy trap to fall into. The online world is evolving every day and you never know how heavily you are going to rely on having an online presence in the future. Taking the chance and creating fake reviews certainly is not worth the risk of losing that completely.

Online Reputation Management – Your Prescription

The best way to ensure your online reputation is as good as it can be is by hiring someone to look after your online presence. At Fife SEO, I help well-meaning, honest business owners like you to repair their online reputation.

I have a number of systems and methods to implement a rock solid Online Reputation Management campaign and ensure that someone searching for your business will find nothing but good reviews and thus increase leads and/or sales for your business. All of my methods are above board and completely ethical. I have a 5-step system that will ensure not only that people will take the time to give you a review of your service, but also that the reviews will only be good ones and you will be completely in control of each and every review by:
 

1. Putting a system in place for collecting reviews. Basic principles of human psychology are used to ensure each review is good.
2. Showing you how to build a personal relationship with your customers and build a database for future marketing.
3. Ensuring that you dominate the first page of Google for business name searches – putting bad reviews down the rankings to page 2 and beyond.
4. Set up systems to monitor the entire internet for any mention of your company name and taking relevant action on any negative comments. A monthly or weekly report will be carried out.
5. Once the review situation is resolved, some SEO work will be carried out to ensure your website is ranking high for several of your chosen keywords.

One last thing to remember – More people are using the internet every single day for research before they buy a product or service, I have done it myself when booking a hotel amongst other things and I’m sure you have at some point too. People want to know in advance what kind of service to expect, and this alone has a massive impact on their decision making process.

Get in touch for a quick chat about your requirements and lets project a positive image of your business and give potential customers the easiest decision possible.

yell websites – Don’t be fooled!

Yell has had it’s day, and they know it, why else would they be resorting to a multi-million pound media advertising campaign for their yell websites service? If they had any clue at all about what their business customers needed they would have done this 10 years ago. But no, they went down the road of attracting customers to their Directory service Yell Direct for all these years instead, and I use the term “attracting” very loosely. From first hand experience and from what my clients have told me, they are very good at promising the world in their sales calls. Only problem is they never back up their claims.

Yell websites and other services

I myself fell victim to their “scam” when I started up, big time. I was given statistics relating to my industry of how many searches were being carried out on Yell.com on a daily and monthly basis by the friendly, helpful, caring sales man on the other end of the phone. He even took me through some online page where they “prove” how many searches are being done etc. Great! I thought, but there was more, if I took out a Heavyweight listing I’d be in the top part of their results every time. Fantastic! With the amount of searches being done and a heavyweight listing, I’d dominate the local market immediately and get a massive Return On Investment. It was a no-brainer, so I signed up for the sweet price of £370 per month, however I was still a bit skeptical so I made it clear I didn’t want their 12 month contract offering, instead I wanted the ability to cancel whenever I liked so I was placed on a monthly rolling contract. I was happy as Larry and sat back, waiting on the phone to ring off the hook every day.

The phone rang alright, but not from eager customers, all I got for a full month was sales call after sales call after sales call.

You see, when Yell tell you about all these impressive search stats, something is fundamentally wrong. I can think of only two things:

• Their search analytics are all wrong, these ain’t potential customers doing searches, they are sales people and marketing agencies looking for businesses to promote their services to. However unethical it is, it happens, and Yell can’t stop it from happening.
• Their search analytics are “altered” to look better than they actually are.

I’d like to believe that number one is the correct explanation, which leads me to ask “If that is correct, then why has such a big company not got systems in place to record accurate search statistics?”. My personal opinion is that maybe they do, but why change it? Most people see “Yell” and automatically think “they’re a massive multi-billion pound company, they don’t need to rip me off”, oh how wrong they are!
Yell, BT, Thomson Local and any other large Business Directory relies heavily on their reputation to convince customers to pay them ridiculous amounts of money for their products, and we pay it, we take their word as gospel and ask no questions, I did it myself!

Yell Websites – worth the money?

Although they have a massive presence, businesses are slowly catching on to the fact that..

• Yell Websites business packages they offer are expensive

• Yell Websites are not optimised to maximise targeted visitors

• you don’t get personalised service and marketing follow-up once you are locked in to a contract with Yell Websites.

These guys focus on the power of their “brand” to suck local advertisers in – but where’s the return on investment with Yell websites?

I was inspired to write this article following a recent chat with a new client (as well as having heard Yell websites radio ads and reading their newspaper ad for Yell websites) and what he told me absolutely astonished me, and I REALLY hope this article prevents someone else from falling into the same trap with Yell websites and similar schemes…

During the conversation we got on to the subject of his current website, not with Yell Websites but with the mighty BT. Now first off, it’s really not a great design and secondly, it’s nowhere near optimised for search engines, infact, the basic principles of SEO have been abandoned altogether and what he has is a website keyword-stuffed to the brim. What does he pay for this privilege? £22 per month, bringing his total advertising spend with BT (including a directory insertion) to just over £100 each and every month. He told me a recent situation whereby he needed some changes made to the website, assuming all this would be included in the price. Imagine his surprise when he was told it would cost him £540! The best part of the scam is that he will never ever own his website, it’s just being rented. So lets look at that closer, by the way this goes for Yell too who charge “£1 per day” (sounds cheap when they say it like that huh?) to rent a website from them.

For £365 per year you can get a website from Yell that you will never own, is NOT optimised to be found in search engines and you need to sell a kidney to finance any changes to the site.  If you also get roped into taking a paid listing in their directory then the shafting really begins.

What’s the alternative?

GO WITH A LOCAL WEB DESIGNER!  You will get far more for your money, you will own it, you will receive a far more personal service and if they are any good they will include basic optimisation to help the site be found in search engines.  You should also receive a couple of website changes each month for free should you wish to alter things.

Don’t be a victim of this big brand.

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• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
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There are various advantages which a business or an organization can derive when resorting to web design in Inverkeithing

• ·Increased Flexibility: A professional web designer and developer in Inverkeithing helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Inverkeithing will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Inverkeithing will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

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There are various advantages which a business or an organization can derive when resorting to web design in Kelty

• ·Increased Flexibility: A professional web designer and developer in Kelty helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Kelty will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Kelty will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Kelty and elsewhere as well!

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• ·Increased Flexibility: A professional web designer and developer in Perth helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Perth will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Perth will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Perth and elsewhere as well!

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There are various advantages which a business or an organization can derive when resorting to web design in Dundee

• ·Increased Flexibility: A professional web designer and developer in Dundee helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Dundee will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Dundee will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Dundee and elsewhere as well!

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All these organization provide web solutions and web design Edinburgh which are innovative and originate from very new, exciting and fresh ideas. Along with webdesign graphic design is also an important area. This is due to the fact, apart from making the website user friendly it is essential that the site needs to have good visual appeal and should be very eye catching.

There are various advantages which a business or an organization can derive when resorting to web design in Edinburgh

• ·Increased Flexibility: A professional web designer and developer in Edinburgh helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Edinburgh will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Edinburgh will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Edinburgh and elsewhere as well!

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All these organization provide web solutions and web design Lochgelly which are innovative and originate from very new, exciting and fresh ideas. Along with webdesign graphic design is also an important area. This is due to the fact, apart from making the website user friendly it is essential that the site needs to have good visual appeal and should be very eye catching.

There are various advantages which a business or an organization can derive when resorting to web design in Lochgelly

• ·Increased Flexibility: A professional web designer and developer in Lochgelly helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Lochgelly will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Lochgelly will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Lochgelly and elsewhere as well!

There are various organisations providing web design and graphic design solutions in Dalgety Bay. Web design Dalgety Bay would enable one to develop a complete range of solutions which helps a company promote all their products and services and also conduct business in the virtual world. In the technology era, small and big companies need to be present in the World Wide Web to flourish and grow constantly. Moreover, companies who are still sticking to the brick and mortar scheme of things would soon need to succumb to the competitive forces around and build a presence on the Internet. Furthermore, getting a website in place helps one to reach out to their customers directly by doing away with the intermediaries.

All these organization provide web solutions and web design Dalgety Bay which are innovative and originate from very new, exciting and fresh ideas. Along with webdesign graphic design is also an important area. This is due to the fact, apart from making the website user friendly it is essential that the site needs to have good visual appeal and should be very eye catching.

There are various advantages which a business or an organization can derive when resorting to web design in Dalgety Bay

• ·Increased Flexibility: A professional web designer and developer in Dalgety Bay helps in giving advice which is most specific to one’s business needs. Moreover the developer has greater knowledge and thus would help in implementation of solutions which are compatible to the standard technologies in the industry.
• ·Technical Expertise: There is a lot of expertise and knowledge which is required around building and designing a website. Even though there are number of robust and advanced softwares available in the market, a developer would have the most update awareness as well as the practical knowledge to go about designing the website. On the other hand a professional would design the website in such a way that it can viewed through several platforms.
• ·Time Saving: Website designing and development is a very tedious and time consuming project. A small scale organization would not have adequate resources available to run the business along with building a website. Thus outsourcing the process would help one in giving single focus to the business.
• ·Integrated Marketing: An organization dealing with web design in Dalgety Bay will help their client to use integrated technologies and well proven marketing strategies such that the website gets the targeted traffic thus culminating into business sales hence profitability.
• ·Aesthetics: A professional web designer in Dalgety Bay will help in presenting the promotion facts and figures in a coherent fashion. Moreover, the marketing strategies would be customized and the design would also be in compatibility to one’s image.
• ·Brand visibility: With an effective web design, the chances of the company’s image becoming better increases. Thus it is resultant in increase in brand visibility, perception and credibility.

All these benefits might seem trivial but actually are extremely important to small and large scale businesses. These factors help in effective utilization of resources as well as lead to increased profitability for the companies in Dalgety Bay and elsewhere as well!